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When we hear about launch, we often think mega plan with tons of emails, facebook ads, funnels and more and for some of us, it can feel exhausting so it actually leads to procrastinating. When I came across Belinda Gill’s business, Better than Busy, I loved the idea of her little launches because I had come to the point where the word launch made me feel anxious.

Belinda’s motto is there is no one size fits all. in this week’s podcast, she talks to us about her concept of little launches which is ideal for someone who does not work full time in their business, yet but also who wants a road to success that is less stressful and more fulfilling, not to mention more connecting. Launches can actually lead to burn out, which once you are there, is a steep road to recovery.

I also love that Belinda talks about launching to get one to one clients, specifically VIPs. She helps us understand that all launches increase momentum and visibility as well as connection, as long as they are full of value for the participants. I am excited myself to be applying Belinda’s philosophy this week with my LIVE masterclass which filled in matter of days, to my surprise.

Her top tips are:

  1. Use a strategy that excites you
  2. Be clear about what you sell in terms of transformation
  3. Make sure you have a good balance between strategies that grow your reach and strategies that convert
  4. Have fun

If you would like to learn more about Belinda, head over to her Facebook page here.

And to listen to the podcast episode, head over to iTunes or Stitcher.

(c) Ange de Lumiere 2019

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